Simply put, mistakes are very costly.
And they are costly in both time and resources (aka money).
You could spend months or even years working on the wrong idea (e.g. if you’re an entrepreneur).
Or you could run similar experiments again and again without realizing or making bad decisions based on bad data due to the lack of a repeatable process (e.g. if you’re part of a growth or marketing team).
Using a standardized experimentation practice helps you create valid, actionable, and reusable knowledge that will help you move faster.
Next: Define the Goal / Hypothesis (you need to be logged in)